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Thursday 24 January 2019 — Friday 22 February 2019

Letraset: The DIY Typography Revolution

The travelling exhibition that tells the first comprehensive history of Letraset has landed in Milan. “Letraset: The DIY Typography Revolution” is published by Unit Editions and developed by the Sheffield Institute of Art.

Postcards where the visitors could play with the letraset sheets available in the exhibition.

Opening with a talk by Pam Bowman from Sheffield Institute of Art

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“Letraset The DIY Typography Revolution” is a touring exhibition developed at the Sheffield Institute of Arts by Pam Bowman and Matt Edgar. The core of the exhibition is bringing back the handcrafted process of typography to young creatives. Letraset is not only a nostalgic practice, but most likely it is an illustrative tool which has lately become a precious and limited resource.

In 2019 Belli Gallery, now Parco Gallery, had the great chance to design the exhibition set up in the space situated in Viale Cassala, and to host the opening talk with Pam Bowman.
For the exhibition, Fedrigoni Parco’s technical partner provided the paper, so visitors were able to produce their customised exhibition postcards.

Featured artists and projects:
Adrian Shaughnessy, Andy Altmann (Why Not Associates), Andy Stevens (Graphic Thought Facility), Dan Rhatigan, Letraset vehicle sheet, Letraset Star Wars rub downs, Notes on Robert Harling, Notes on Stephenson Blake, Letraset sheets, The Designers Republic, Kindly donated from the personal collection of S.Savoy, Dust Biography, Chris Ashworth

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