Thursday 24 January 2019 — Friday 22 February 2019
Letraset: The DIY Typography Revolution
The travelling exhibition that tells the first comprehensive history of Letraset has landed in Milan. “Letraset: The DIY Typography Revolution” is published by Unit Editions and developed by the Sheffield Institute of Art.
Opening with a talk by Pam Bowman from Sheffield Institute of Art
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“Letraset The DIY Typography Revolution” is a touring exhibition developed at the Sheffield Institute of Arts by Pam Bowman and Matt Edgar. At the core of the exhibition there’s the will of bringing back the handcrafted process of typography to young creatives. Letraset is here seen not just as a nostalgic practice, but most likely as an illustrative tool which has lately become a precious and limited resource.
In 2019 year Gallery had the great chance to design the exhibition set up in the Viale Cassala location, and to host the opening talk thought and promoted by Pam Bowman.
For the exhibition, we collaborated with our technical partner Fedrigoni, who provided the paper thanks to which visitors played applying Letraset, producing their customised exhibition postcards.
Featured artists and projects:
Adrian Shaughnessy, Andy Altmann (Why Not Associates), Andy Stevens (Graphic Thought Facility), Dan Rhatigan, Letraset vehicle sheet, Letraset Star Wars rub downs, Notes on Robert Harling, Notes on Stephenson Blake, Letraset sheets, The Designers Republic, Kindly donated from the personal collection of S.Savoy, Dust Biography, Chris Ashworth
