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IBM – Graphic Design Guide From 1969 To 1987

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An unique in-depth look at the evolution of IBM’s house style in the 1970s and ’80s

Steven Heller, 24 x 32 cm, Editions Empire, 292

IBM was Paul Rand’s first foray into the conservative realm of big business communications, as well as a turning point for him. From logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material, this manual shows how the graphic designer selects and fits together material to produce visual relationships.

Price: 54,75

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