Phygital Fashioning explores the representation, consumption and transmission of digital fashion as one of the key mediators of the collective and individual public construction of the Self. How do these new ways of dressing communicate our identity and how we want others to perceive us? What complications do the digitization and democratization of this form of self-expression bring forth? By using digital fashion as a lens, the contributors in this issue contemplate what their findings might say about larger changes within an increasingly global and digital society.
Phygital Fashioning is kicked off by fashion psychologist Pak Chiu, digital creator Elizaveta Federmesser and researchers of contemporary culture Margarita Kuleva and Lev Manovich. They instigated a chain of responses from, among others, artist duo Metahaven, writer and curator Shumon Basar and visual artist Kristina Nagel.