The posters for the Neubad Cultural Center, in minimalist black and white, not only set contemporary design trends, but playfully transcend the boundaries of our perceptual habits. Progressive illustration and experimental typography create subcultural codes on a highly cultural level that remain unpretentious despite their artistic daring.

The Neubad Plakat is an aesthetic phenomenon and an expression of a social change that has always been expressed in fashion, music, design—in other words, in the zeitgeist. The book as a collection of curated pieces that in itself formulated a new expression of this emerged aesthetic.